Home Electrical Appliances

Be hastily recalled passing the 2008, is the rapid development of China’s kitchen electric companies no doubt tasted the various “hardship.” Competition in the enterprise, foreign kitchen with electric giant in product design, brand management and capital operation experience in the formation of the domestic kitchen electrical siege of potential business. Second half of 2008, by the global financial crisis, China’s real estate market has entered a soft patch. Beijing, for example, opening project in October was only 34, the chain in September fell 29.2% year on year in October 2007 decreased by 41.4%. For the kitchen electricity enterprises, this was a blow.

Face costs increase substantially and the foreign giants eyeing users fall in consumer confidence, the Chinese kitchen electric company how to deal with what the “House of Flying Daggers” in the doldrums? May have been holding “do healthy business,” the owner of the banner of kitchen appliances for 30 years with the power hold up “tough business life” experience of the course and give us “to Win” answer.

Focus for 30 years, only to vitality more!

Since its inception, the boss electric kitchen appliances in the kitchen industry, “focus” for almost 30 years. In 1980, the former boss of the kitchen appliance company?? Yuhang County Hongxing Hardware Factory started cooperation with the Shanghai Radio Factory, its done

Range Hood

OEM products. The “boss” is a registered trademark in 1988.

Smoking as early as the boss

Hood

The market after the first stage, the boss kitchen appliances on the model showed its industry qualification: the first in the industry standardization and the implementation of three measures of total quality management; invest 600,000 U.S. dollars to introduce the 90′s the world’s most advanced computerized testing hood assembly test line … … these “light shine” measures not only the owner of kitchen appliances is quickly becoming a model for the industry, but also to become the boss of the kitchen appliance brand the minds of consumers the “Star” brand.

However, only the quality of products and services also can not get a business is always a “star.” With the development of the times, the boss kitchen appliances in the design, marketing and the concept of the show incompatibility with the times. 1999 kitchen appliances into her boss the most critical moment: sales down, product returns … …

But Fenghuang Nie? Also marked the beginning. In 1998, the owner of kitchen appliances into one million yuan, commissioned a professional CI CI planning agencies into a comprehensive image of the project, and proposed “to make you satisfied,” the slogan of the market. In 2003, the owner of kitchen appliances launched brand rejuvenation exercise, proposed the “boss, know better life” core value of the new brand slogan. April 2007, the boss held in Beijing, kitchen appliances “innovation? U.S.? Life” as the theme of the conference. At the conference, the boss kitchen appliances top the “boss” of the brand and the clear positioning as a “lifestyle know

Home Appliances

Innovation home. ”

Industry model, professional success

After a series of targeted consolidation, sales of kitchen appliances boss in 1997 and 2007 increased more than tenfold between! With its increased power, the boss kitchen appliances showed the most powerful brand competition “weapon”?? Rejected the price war!

In the classic “weapon” behind, but the boss kitchen electrical kitchen appliances as the Chinese model of doing business uninterrupted innovation and effort. Hundreds of millions of Chinese households currently have a “free unpick and wash” technology, the boss kitchen appliances and technology innovation in product representative, then, the innovative efforts of researchers, the boss of the kitchen appliances they have developed a “dual core strength,” “UP + Nutrition activation technology,” “fire in the main set,” “gather the strength of fire,” and many other industry-leading technology.

Boss (Holdings) chairman Thanks to that kitchen appliances, kitchen appliances boss has been able to have an inexhaustible vitality of 30 years, an important reason to insist on doing business for 30 years, “the health business.” Which is exactly 30 years of “healthy business” continued to pursue only the boss kitchen appliances kitchen appliances become a model area. Thanks to appear in, good economic, abundant resources, brand, excellent culture and diversified marketing network is “healthy business” must have several elements.

 

Modern

Home

In

Kitchen

, Had not originally smoked desperately’s “kitchen.” Even more beautiful in the kitchen, of course, have to fashion

Kitchen appliances

Accompanied. Just recently has the “China industrial design

Oscar

“Said the Fourth China Design Awards product innovation, the owner of Electric’s” 738 products yet, “Range Hood, killing a comprehensive class on product innovation and design award of the Gold, makes another new kitchen appliances understanding. appliance experts have predicted that the next 10 years the domestic kitchen electricity market space is expected to reach 1,000 billion yuan, while the stylish design and a perfect combination of functionality, will open the door to this market the “Golden Key”?? “the future kitchen environment of

Health

Will not just look beautiful on the harmony, there is the kitchen electric products co-ordination between functions. ”

A survey has revealed that the kitchen is the family

Air pollution

The most serious of space, the smoke of benzopyrene and other substances can induce disease. To improve the kitchen environment, the relevant departments of health kitchen is the concept of standardized power. Recently, a market research agency on 100 000 visited the object investigated, found that 93.9% of people agree that the health concept kitchen electricity, 91.8% of people want to be able to use healthy cooking power, and create the environment for the healthy kitchen, most people all agree that the appearance and quality of electric kitchen just as important.

Appliance experts told reporters that current market trends, consumer health care, safety and environmental protection are also concerned about the appearance of electric kitchen. Industry experts point out, the future trend of the kitchen industry is a kitchen electrical integration, the real science of the kitchen appliances health and appearance to be pleasing, the inner function and appearance to match. Range Hood alone, the products currently on the market structure in the design and tendency of the homogenization has occurred, individual

Brand

Turn to make big efforts in the design, the expense of design, must be based on good use of effects, leading to the market appeared to give up the beautiful design of range hoods tend to use basic skills. Award for innovative design in the assessment, the owner of Electric Competition experts comment, “738 are still products” Range Hood, said, as the country’s first induction type hood, the Touch Screen Smart consonance sensor switch, using the United Kingdom imports chip, while the micro-touch function keys can be auto-sensing, to achieve ease in handling. The overall shape absorbs the essence of Scandinavian design top lines at one go, simple and clear, of which 8 mm wide

Glass

Decorative cover, the internal angle of 110 degrees, in the kitchen area of the first electric glass bending steel to reach the limits of technology. More importantly, this stylish design is the perfect combination with the features implemented on.

Experts told reporters that the concept of electric current health kitchen has been quietly rising in China, has a number of kitchen electrical performance even higher than international standards, but just started the concept of health, health, kitchen electric variety is still relatively simple, combined a series of kitchen appliances with quality standards remains an imbalance, and only a full range of kitchen appliances are all taken into account, can we truly maintain the health of the kitchen environment.

Journalists understand that the innovative design is not limited to the range hood, the 51 appliances during the launch of the boss’s “minimalist art” kitchen electric set, electric hot pressure cooker and other small appliances, will be the perfect integration of innovative ideas to design, electrical appliances in the boss’s “minimalist art” electric suite kitchen, “yet simple” range hood first to air application-level panel which also inherited the boss-free washable electric technology is also integrated into the appearance of large amounts of Modern minimalist design elements;

Gas stoves

Balanced system of combustion is used,

Disinfection

Cabinet temperature plus the innovative dual-mode low-temperature sterilization, so that really sets this kitchen power to “Out”, reflects a totally natural whole. Electrical designer boss told reporters that only innovative design to full integration into the full range of kitchen electrical, the only power of health to create a beautiful kitchen kitchen a reality. And the reporter was informed that 51 sets during this boss in major appliance

Marketplace

Have held up quite well.

Power to create a beautiful kitchen with healthy kitchen is another important factor, it is safe to use environment. Zhao Jihong, general manager of group marketing boss, told reporters, after years of accumulation of experience and innovation in practice, the boss made five standard electrical platform, while ensuring the quality of the basis of electrical kitchen, the kitchen and then to protect the health of the environment?? “Healthy kitchen environment, need to balance the appearance and function of the kitchen appliances to make it fit a standard point. ”

Zhao Jihong told reporters that the five standard platform, safety standards, energy efficiency standards and environmental standards to ensure the quality of basic kitchen appliances, and health standards is to give consumers the ultimate goal. Prior to that, “Chinese family in 2005

Electricity

Environmental Investigation Report “has revealed that many areas of domestic household electrical environment is worse, there are some security risks, and easing one of the ways is to improve the safety performance of electric kitchen. Meanwhile, energy saving and environmental protection are complementary aspects, is currently the kitchen electricity market can not avoid the question.

Experts predict that the next three to five years will be healthy home appliances market share increase of approximately 15% per year increase. Health objective standards, the development of the kitchen appliances and kitchen environment, the health of consumers is good news. Industry experts believe that the implementation of standards boss five appliances, kitchen electrical goal is to continuously improve the quality of the appearance of innovative design and the integration of internal functions, to really “Xiuwaihuizhong” to ensure a healthy kitchen environment.

[Popular Keywords]:

Electric kitchen

 

Hood

 

Cooker

Comment

Large

 

In

 

Small