Home Electrical Appliances

According to Experts forecast the next 10 years, China will have 33% of households moved into new houses, which means there are 2.6 million each year over the kitchen appliances to replacement. On just a whole kitchen, the next 5 years, 29% of urban families to buy a whole kitchen, the market space will reach 58 billion yuan. However, China’s national conditions, the kitchen appliances even though the number is one auxiliary Pin Sale, but most of the domestic, the thousand dollars, “dishwasher”, “disinfection cabinet,” so pretty for most families is dispensable luxury household items, and because some of the product itself insufficient, is expected to popular in the domestic product function or the need for improvement and implementation of unknown time; but stove and range hood product prices relatively moderate, it is an indispensable kitchen appliance products, and similar products in most homes are also to replacement period, the market should still have wide-area space.

Statistics show that over the next five years, China will have 100 000 000 000 kitchen and bath industry’s market share. Whether China’s kitchen companies pocketed the 100 billion big cake, eyeing the international kitchen brand, the Chinese kitchen and bathroom industry, how will initiate action is unknown, but the future is indeed a huge market opportunity should not be ignored. Kitchen manufacturers in China, as long as want to will have the opportunity.

“Health, energy saving, environmental protection” as the theme

2005 study into health, energy saving, environmental protection had become a propaganda mainstream of the development kitchen appliances, related products is endless. Although the Government of the kitchen appliances have not issued such documents binding, but many companies have felt the energy crisis brought about by the sense of urgency and opportunity, Recognizing that consumers select products during the product’s health, energy saving, environmental protection attention to technical bottleneck for the breakthrough, put a lot of energy.

Kitchen electrical integration, intelligent innovation Early as three years ago, the integration of electronic package on the popular kitchen. In the Gome and Suning stores and other appliances that style of uniform, functional and harmonious sets of kitchen appliances in modern kitchen, beautiful scenery. Dealers said many home appliances, consumers are no longer as before for the purchase of range hood, gas stove, and sterilization container and other kitchen appliances and “separate rush”, and integrated kitchen electrical package, not only solved the complete set of consumers in the election When I do not know how to purchase kitchen appliances with the problem, but also to achieve a harmonious unity of the kitchen styles, popular among consumers.

But in the pursuit of market interests, we can not ignore the unique lifestyle of Chinese consumers. As most consumers constrained by economic level, and consumption of food and some peculiar habits, makes dishwashers, sterilization container and other products are still a number of high-priced brink of people’s lives can not be poured into the homes of ordinary people, but as people increase in income and the improvement of quality of life demands, this will be a pressing area to be developed. In addition, after entering in 2006, the original kitchen on the basis of integration, intelligent enterprise search market has become a new bright spot. This feature in terms of large appliances or small appliances all have distinct performance. Concerned that not only representatives of business intelligence products, the improvement of existing technologies, but also reflects the business-to-capture sensitivity to consumer demand. Therefore, the intelligent kitchen appliances is expected to become the new starting line the next round of competition.

2008 years, the economic crisis, the real estate downturn and adverse factors such as household appliances industry in China the formation of greater pressure, slower growth, business confidence and consumer confidence are affected, most of the appliances business market is expected to decline in 2009. However, strong support from national policy in 2009, successfully reversed appliance industry, industry growth was “low to high before” situation. Measurement data in Yee: 2009 Appliance

Sell Amounted to 856.8 billion yuan, up 5.3% over the previous year, of which, including the range hood, gas stoves,

Disinfection cabinet 3 products, including kitchen electrical industry sales of 28.03 billion yuan total, up 16.1% over the previous year, far higher than all the home appliances category, the average increase in their proportion in the overall appliance industry has improved by 0.3 percentage points to 3.3%.

Kitchen scale electric industry overall expansion, the specific areas of each product is presented to travel the opposite sex. Measurement data in Yee: traditional kitchen products, has been rapid growth into the stability of mature, stable development of the market in 2009, range hood to 10.61 million units sold, up 7.6% over the previous year, sales 13.71 billion yuan, an increase of 18.9%; gas stoves are similar to, sales of 13.05 million units, a slight increase of 2.5% over the previous year on sales of 9.12 billion yuan, an increase of 18.8%; disinfection cabinet sales of 504 million units, increase of 4.7% over the previous year, sales of 5.2 billion yuan, an increase of 5.5%.

Present, range hood, gas stoves for every 100 urban residents have more than 70 sets, most urban households have kitchen electric products, replacement demand account for the mainstream market, the market volume was stable. In this case, kitchen electric industry sales in 2009 is much higher than sales growth, show a good profit margins, and further demonstrate that the price is not the dominant factor in this competition, the market is gradually integrated to the multi-level competition in the transition.

Upgrade the product structure, market demand and rational development

Kitchen China power industry after 20 years of development, most consumers have a certain consumer experience in buying behavior show more rational and mature, and consumer demand has grown from a simple function of the development to product appearance, function, performance requirements, and many more aspects, consumers more than ever to pursue the perfect product as a whole, significantly upgrade the product mix.

Specific product category from the point of view, open kitchen is gradually more and more accepted by Chinese families, but traditional Chinese cooking methods?? Fried, fry, boil, fry fumes generated much higher than the Western cooking, so open kitchen appliances for the kitchen made the overall design of the new requirements. Emerged in recent suction hood, air inlet from the fumes of its more recent source, smoke better results. In addition, some home fans under the hood design to speed up the rate of smoking. Action from the major manufacturers have recently developed, in recent suction hood will be the brand strategy of the next few years compete for the market. In Yee monitoring data show that in 2009 nearly suction hood has reached 8.4% in volume share is 2.5 times the same period last year. The appearance of beautiful European-style range hood volume share of 45.5%, beyond the deep-cover type to become mainstream.

Kitchen appliance embedded model is not only a product but also the needs of modern life. Smaller kitchen modern housing and living needs of various kinds of electrical packed the small space, a reasonable arrangement to become a new subject, “embedded” as an effective way to solve this problem. Monitoring data in Yee: embedded gas stove 2009 reached 75.9% volume share as the absolute mainstream.

In the kitchen electric products, disinfecting cabinet penetration is not high, mainly of first purchase, upgrade the product structure is not significant, stable development in all market segments. Disinfection cabinet to better integrate into the kitchen

Decoration The environment, save the kitchen space. Monitoring data in Yee: 2009 Disinfection cabinets sold more than half the market retail volume share of 52.7%.

Prices into a trend

Factory price alliance has been formed